TWENTY•>TEN is committed to developing relevant multi-cultural programming and bringing strategies to life. We have extensive experience with African American, Hispanic, Asian and LGBT consumer segments, driving brand value and incremental sales opportunities for our clients.
Much of our multi-cultural marketing successes are based on a technique called, “CultureCurativism™.” This refers to an “inside-out” marketing methodology, focused on the art of engagement and inclusion. Transcending race, consciousness and culture, it places target audiences at the center of every campaign. Our CulturalCurators will use their skills as cross-cultural communicators, directly engaging your target audiences, delivering specific talking points, and solidifying your branding.
Our process is rooted in these core capabilities:
We conduct multicultural market research, diversity focus groups and mine social media to gain critical insights and demographic data. Armed with these culture-based observations, we develop a strategic and measurable plan to create incredible ROI for our clients.
With our vast and diverse network of influencer connections, we focus on finding the best brand ambassadors to promote your product via traditional media channels as well viral marketing on social media.
We give our clients the ability to link their products and services with the culture and lifestyle of a larger, more diversified consumer base. From grassroots programming to larger trade education and multicultural sampling events, we fabricate, produce and execute memorable experiences. Our full-service capabilities run the gamut, from video content creation to digital, social and traditional print and POP.
Activation and Reporting
Our expertise in national field team management gives us the upper hand in staffing and executing product sampling events and retail activations. In addition, our proprietary reporting tools help keep KPIs in check in real time and allow us the flexibility to adjust as needed to maximize results.
A critical part of any multicultural brand strategy, we plan, create, capture and distribute social content. In addition to inspiring user generated content with our memorable experiences, we can connect you to relevant social curators and influencers to amplify your brand message. Content analysis tools give us important audience insights and allow you to engage with your consumers in more meaningful ways.
We pride ourselves on our ability to concept and create ownable ideas that connect brands and people in memorable ways. From innovative installations and immersive theatre, to press-worthy experiences, video content, print and design – we deliver it all with flawless execution to generate real value for both our clients and their target audiences.