Challenge. Boost Worldwide, Inc. is a subsidiary of Sprint Corporation. Boost provides prepaid wireless phone and data service for the youth market, using Sprint's CDMA 3G and WiMAX 4G networks. They needed a way to reach and connect with a multi-cultural student demographic during the “Back to School” shopping period.
20.10 Vision. We 20.10 Media, LLC, partnered with Boost Mobile and a local radio station DJ to create an all-ages "Boost The Beat in Mr. Rogers' Neighborhood Block Party" in four diverse neighborhoods and colleges in Greater Houston. Access to the block parties was gained by making a school supply donation for local school children at each 'Block Party'.
Result. The Boost Mobile brand had over 6 million impressions in the Houston area , was aligned with celebrities, local city governing officials, and garnered support in the community for the schools supplies that were donated as a result of the campaign.
Challenge. Coca-Cola North America, the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates, asked 20.10 to manage the roll out of their Coke Zero brand. They needed a grass root sampling program as an extension to their marketing campaign.
20.10 Vision. In a world where we are bombarded with corporate messages every second of the day, we felt it important for Coca-Cola to send a message that is clear and unforgettable. 20.10 Media developed and executed a promotional campaign based on Coke Zero’s "Everyone Chill" platform . The Coke Zero Chill team was activated.
Result. The Coke Zero spokespersons promoted and educated consumers on the brand. The Coke Zero Chill team touched over half a million consumers , placing Coke Zero top of mind for the targeted demographic.
MUSIC WORLD / SANCTUARY URBAN
Challenge. The Sanctuary Group plc is one of the world's leading developers of music intellectual property rights. Subsidiary company, MusicWorld, has acts including Beyoncé, Destiny's Child and Jadakiss. They needed a fresh, new way of promoting and driving online CD sells.
20.10 Vision. We produced a flash enabled, e-commerce e-flyer for Roll Bounce: The Album to coincide with the release. This e-flyer used the latest in graphic technology, Flash, to bring Roll Bounce: The Album to life, complete with sound and motion. Additionally, the e-flyer linked to affiliate websites where consumers could purchase the soundtrack. By creating a viral campaign you are able to create fun and excitement around the web experience.
Result. MusicWorld/Sanctuary Urban saw record setting online sells . Our tools helped increase brand value, encourage repeat web site visits, and made the statement that Roll Bounce: The Album is a must have for all music lovers.