CASE STUDIES

BOOST MOBILE

Challenge. Boost Worldwide, Inc. is a subsidiary of Sprint Corporation. Boost provides prepaid wireless phone and data service for the youth market, using Sprint's CDMA 3G and WiMAX 4G networks. They needed a way to  reach and connect with a multi-cultural  student demographic during the “Back to School” shopping period.

20.10 Vision. We 20.10 Media, LLC, partnered with Boost Mobile and a local radio station DJ to create an all-ages  "Boost The Beat in Mr. Rogers' Neighborhood Block Party"  in four diverse neighborhoods and colleges in Greater Houston. Access to the block parties was gained by making a school supply donation for local school children at each 'Block Party'.

Result. The Boost Mobile brand had over  6 million impressions in the Houston area , was aligned with celebrities, local city governing officials, and garnered support in the community for the schools supplies that were donated as a result of the campaign.


COKE ZERO

Challenge. Coca-Cola North America, the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates, asked 20.10 to manage the roll out of their Coke Zero brand. They needed a  grass root sampling program  as an extension to their marketing campaign.

20.10 Vision. In a world where we are bombarded with corporate messages every second of the day, we felt it important for Coca-Cola to send a message that is clear and unforgettable. 20.10 Media developed and executed a promotional campaign based on  Coke Zero’s "Everyone Chill" platform . The Coke Zero Chill team was activated.

Result. The Coke Zero spokespersons promoted and educated consumers on the brand. The Coke Zero Chill team touched  over half a million consumers , placing Coke Zero top of mind for the targeted demographic.


MUSIC WORLD / SANCTUARY URBAN

Challenge. The Sanctuary Group plc is one of the world's leading developers of music intellectual property rights. Subsidiary company, MusicWorld, has acts including Beyoncé, Destiny's Child and Jadakiss. They needed a fresh, new way of  promoting and driving online CD sells. 

20.10 Vision. We produced a  flash enabled, e-commerce e-flyer  for Roll Bounce: The Album to coincide with the release. This e-flyer used the latest in graphic technology, Flash, to bring Roll Bounce: The Album to life, complete with sound and motion. Additionally, the e-flyer linked to affiliate websites where consumers could purchase the soundtrack. By creating a  viral campaign you are able to create fun and excitement around the web experience.

Result. MusicWorld/Sanctuary Urban saw  record setting online sells . Our tools helped increase brand value, encourage repeat web site visits, and made the statement that Roll Bounce: The Album is a must have for all music lovers.

 

VIDEOS

Moët x Aristocrat Life Dinner (2016)

In effort to continue celebrating life’s triumphant moments with elegance, extraversion and sensorial pleasure, Möet hired 20.10 media to host an exclusive evening for Houston’s top urban influencers. We were tasked to invite a selective group of gentlemen and ladies who represent Houston and the pillars of Möet Champagne. Success, glamour and visionaries are a few of the adjectives that describe the company that evening. Guests sipped on Rose Möet, nibbled on light bites and danced the night away from tunes curated by DJ Charlee Brown. The evening’s entertainment included local artist Matt Manalo who was commissioned to paint a large-scale bottle of Möet Rose throughout the evening.  Overall the night proved to be a grand success, with ensuring brand loyalty and brand visibility.

HPNOTIQ

The #SINCE2001 campaign was designed to simulate the original HPNOTIQ trendsetting generation with the new ones of today. 20.10 Media was tasked in reaffirming the market place of a brand that has a long tradition of engaging consumers with their color and taste. Understanding that brand relevance is essential to the growth and profitability. 20.10 carefully selected account activations and promotions to bring the cultural success HPNOTIQ had in the past. After months of strong in market grassroots promoting, brand education, local influencer and event partnerships, HPNOTIQ saw a brand reemergence with their #SINCE2001 campaign in the Houston market.

DUSSé

Introduced to the U.S. market in 2013, DUSSÉ had a strong start in the hip hop & pop culture community. Brand relevance and presence were the two tasks at hand to continue the healthy growth of DUSSÉ. 20.10 media created a marketing campaign with local radio personality DJ’s and clubs to secure new points of distribution and product sales. Thru interactive promotions, we were able to collect consumer data and change the buying pattern to see healthy depletions of DUSSÉ in the on-premise universe. Cementing the market placement of DUSSÉ in a highly competitive cognac market.